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What happened to the new simplified Stagecoach livery plan?

7/7/2020

 
The COVID-19 restrictions and the fact that several OpCos closed their paint shops means that there acre currently far fewer buses in the new Stagecoach liveries that would have been expected.

Where repaints have taken place they are now appearing with full branding, after a period when buses were pushed into use in the new livery but without company logos. We here that in a couple of areas this confused intending passengers.

We still haven’t seen one of the Stagecoach ‘Local’ vehicles in the flesh, but we are still unsure on what the livery brings to the Stagecoach brand.

It now seems that the livery template has been refined and recent repaints are generally to a single design. There was a ‘tweak’ in recent weeks to the ‘magic bus’ livery in Manchester where the amber design on the back has been omitted.

What has become evident is that some previous liveries and brands have been allowed to remain, whilst the three basic ‘new livery’ designs have been expanded. We still hear of some older vehicles being painted in the former corporate ‘beach ball’ scheme.

We now think that the following generally summarises the generic Stagecoach UK livery plan:
2000 corporate ‘beach ball’ livery - discontinued but still being applied to some older vehicle types
2000 corporate ‘electric hybrid’ livery - being discontinued
2000 corporate ‘InterConnect’ - off white with purple and violet graphics  (used in Lincolnshire.Norfolk)
2000 corporate Stagecoach Gold - gold/dark blue (was being discontinued but appears to now being retained)
2020 Stagecoach ‘Local’ livery - off white with blue, amber and ocean green graphics
2020 Stagecoach ‘Specialist’ livery - off white with ocean green graphics
2020 Stagecoach  ‘distance’ livery - all over amber
2020 Stagecoach ‘magic bus’ livery (Manchester) - off white with blue graphics and white stars
Lakes Connection/Lakesider - Green-based with Lake District branding (Cumbria fleet)
Cambridgeshire Busway - ocean green with white Busway branding
Cambridge electric bus - white with ocean green graphics and electric bus branding
Manchester electric bus - ocean green with electric bus branding
Oxford Tube - Red with branding
Megabus UK - Blue with ‘megabus’ branding (replaces darker blue with ‘megabus.com’ branding

So much for the three livery variations plus Megabus and Oxford Tube announced earlier this year and the list above doesn't include the myriad of local identity liveries and branding currently widely used across the Stagecoach UK operation.

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